ADR Grow prices rooms from your own booking history, not guesswork
Upload the export from your OTA extranet and ADR Grow compares each day this year against the same day last year, then suggests a price using a fixed set of rules on your own data — it never decides on its own, and it is not AI.
How ADR Grow builds a suggestion
- 1
Upload your extranet export
Works with .csv, .xlsx, and older .xls files straight from Booking.com or your other channels — no reformatting needed.
- 2
Compares the same day, last year
Every day is compared against the matching day a year earlier, so seasonal swings are part of the comparison, not noise.
- 3
Rules, not AI
ADR Grow is rule-based on your own historical data. It is not AI and not machine learning — every suggestion traces back to a rule you can read.
- 4
Moving festivals tracked by date, not day number
Festivals that shift each year, like Lunar New Year, are matched to their actual dates rather than the same calendar day.
- 5
Near dates need evidence
Suggestions close to today require stronger evidence from your own data before ADR Grow proposes a change — it doesn't guess on short notice.
- 6
Scarce rooms step up to about 10%
When few rooms are left for a date, the suggested increase moves up in steps as the date gets closer, up to about 10%.
Rules ADR Grow always follows
Always true
- Never overrides a price a person set by hand — a manual price is treated as a decision, not a mistake to correct
- Every suggested average opens into the real bookings behind it, so you can see exactly where the number came from
- One-click apply, with full undo — any batch of changes can be reversed
Never does
- It does not lower prices automatically — you confirm every price change before it goes live
- It is not AI or machine learning — it applies a fixed set of rules to your own booking history
About revenue uplift numbers
Any percentage increase in revenue discussed around dynamic pricing is a simulation based on historical data, not a guaranteed result for your property. We don't publish an uplift percentage for ADR Grow, because the real number depends on demand, season and the decisions you make after seeing the suggestion.
What you can check instead: every average ADR Grow shows opens into the actual bookings it was calculated from, so you can judge the suggestion on your own numbers rather than a marketing percentage.
What happens when you apply a suggestion
- 1
Review the suggested prices for a date range
Shown day by day, next to last year's price and the rule that produced the change.
- 2
Apply in one click
A batch of date changes applies together instead of one day at a time.
- 3
Undo if it's not right
Every batch can be undone completely, restoring the prices that were there before.
Frequently asked questions
Is ADR Grow AI?
No. It applies a fixed set of rules to your own booking history — not artificial intelligence or machine learning.
Will it lower my prices automatically?
No. ADR Grow never lowers prices on its own. You review and confirm every change before it applies.
What file formats can I upload?
Extranet exports in .csv, .xlsx, or older .xls format.
Does it override prices I set by hand?
No. A price you set manually is treated as a decision and is never overridden by a suggestion.
Can I undo a batch of price changes?
Yes. Every one-click apply comes with a full undo that restores the previous prices.
Keep reading
Try the real thing before you decide
The demo opens every feature with nothing to fill in · price is calculated from your real room count, no sales call